About Me

 

I’ve always had a passion for creating and entrepreneurship, which led me to start my own e-commerce business, PSE Gifts. I sold a variety of personalized products, such as custom-embroidered apparel, anniversary gifts, and unique designs for couples. My Etsy shop was a success, and I loved seeing my products come to life and resonating with customers. However, I quickly realized that managing the books and the business side of things was much more difficult than I had anticipated.

Running my e-commerce store required me to wear many hats: designing and making my own products, managing inventory, fulfilling orders, and, of course, marketing my brand. As the business grew, I struggled to keep my financial records in order, which created a lot of stress. I found it overwhelming to keep up with sales, track expenses, and reconcile everything in a way that made sense for tax season. I was passionate about my business but knew I needed help with the financial side to keep things running smoothly.

That’s when I realized the value of my background. I have a degree in accounting, and after a few years of running my e-commerce business, my fellow Shopify, Etsy, and TikTok shop owners started reaching out to me for help. They needed someone to clean up their books and get their finances in order. I was initially hesitant, but as I began helping them, I found that I was rediscovering my love for accounting.

What stood out to me was how different bookkeeping for e-commerce businesses is compared to traditional accounting. In e-commerce, we rely on third-party apps to feed data into QuickBooks, which adds a layer of complexity that regular accounting doesn’t have. I dove into learning about these tools, such as Shopify integrations, payment processors, inventory systems, and how to make them work seamlessly with QuickBooks. Through trial, error, and learning from my clients, I quickly realized how much I enjoyed this unique aspect of e-commerce accounting.

That’s when I made the decision to pivot my career from e-commerce to bookkeeping. I saw an opportunity to not only help businesses like mine but to bring my accounting expertise to a growing industry. I now specialize in helping Shopify and Etsy sellers streamline their finances, manage their books, and optimize their accounting systems.

By leveraging my accounting background and first-hand experience with e-commerce, I’ve been able to build a bookkeeping service that directly addresses the specific challenges online entrepreneurs face. I understand how crucial it is to stay on top of finances while running an online store, and I’m here to make that part of your business as easy and stress-free as possible.

Whether you’re just starting out or have been running your business for years, I can help you take control of your financials so you can focus on growing your business. Let’s work together to make your financial systems as organized and efficient as your e-commerce store.